My August Trifecta

We all have a litany of what if?s in our lives. Your West Coast Oenophile could enumerate many, some related to Sostevinobile, others on a more personal level. Should I have stayed with my original plan to develop my own wine label? Would I have been better off going to a school like Yale? Or majoring in math, as i was recruited to do?  Where would I be now if I had driven west to Los Angeles instead of San Francisco? Or if my avant-garde satire on the 1980s, The Last Sharper Image Catalogue, had found an enthusiastic publisher? And what might life have led us if a certain special woman and I had ever connected romantically?

We have seen each other only sporadically over the intervening decades but, of late, have been intermittently communicating via that emotionally sterile modality of the 21st Century: the text message. With no ostensible agenda beyond staying in touch. Just because.

Many years ago we tried to set up her little brother with my little sister. It was quaint and charming and felt rather adult on our part, but not patronizingly so. I’m no0t sure whether Jill and Elliott ever connected after that New York luncheon, but she now lives in London, while he runs horse breeding operations back in Kentucky. One of his stallions has had a modicum of success this past year. And even though horse racing fans tend to favor bourbon over the grape, I’m pretty certain most of my readers will be familiar with Justify.

This August also constituted a Trifecta of sorts for Sostevinobile. The dictate of fundraising for what will now be a 26,000+ sq.ft. complex require that I engage in a host of wine-related endeavors. So far, these side ventures have entailed everything from grape brokerage to label development to event production to my former wine-related profession, Mergers & Acquisitions. Plus, along the way, I quietly help out other wine ventures with advice and connecting them to any number of people with whom I work, both inside and out of the industry.

Granted, my role was quite minimal in assisting Carlo Anthony Niboli with the debut of his Cabfest, but I was pleased to attend this tasting on both Saturday and Sunday to consult and critique. The lobby beneath the dome at Westfield Center portended to be a challenging setting for an event of this scope; surprisingly, even with throngs of shoppers filling the mall and its restaurant courts. More impressive was the breadth of wineries on hand, from an array of Napa stalwarts like Oakville East and Raymond to a panoply of Paso Robles’ emerging Cabernet stars, including Calcareous and Justin, along with Sonoma’s much-acclaimed Bellacosa. the generational successor to Glen Ellen’s B.R. Cohn.

The music ranged from a smaltzy 1920s Toppman Trio on Saturday, courtesy of the event’s co-sponsor Speakeasy SF, to a most alluring avant-garde violinist, Shaina Evoniuk. Normally, I would have expected live performances to overwhelm the audibility of the venue, but here they provided an unobtrusive ambient backdrop to the tasting. One also would have expected a new event like CabFest to provide rather lackluster catering—of which even the most establish events are frequently guilty—but the generous smorgasbord was complimented by superb hors d’œuvres from the venerable Morton’s The Steakhouse. along with utterly delectable baked goods from Best of Friends Cookies, a Fresno concession run by Carlo’s pixieish mother Debbie.

To be candid, I had vested interest not only in seeing CabFest succeed but to see it expand beyond the capacity of this Westfield setting. But a more salient reason, perhaps, is that the Bay Area no longer plays host to any annual Grand Tasting that focuses on Cabernet Sauvignmon. In San Francisco, Pinot Noir events like Pinot Fest and Pinot Days abound. Sonoma holds its annual Pinot on the River each October and has revived the cutting-edge West of West celebration. Santa Cruz has its Pinot Paradise and Anderson Valley holds its Pinot celebration every May. Nothing of similar scale displays the regionality and versatility of Cabernet. If I can help elevate CabFest to the pinnacle once held by the California Cabernet Society, my task will have been complete.


As previously mentioned in this column, Sostevinobile is now collaborating with The Midway to host trade tastings in San Francisco. On August 26, we inaugurated this venture with the 28th Annual Grand Tasting of Family Winemakers. My hope had been to launch this program with CalAsia 2018, a Grand Tasting of the 82+ Asian-American/Asian owned wineries in California, but my previous health predicament this past winter proved too much of a setback for me to rebound  insufficient time to organize an event of this scope. Nonetheless, the Family Winemakers tasting  marked an auspicious debut for us, as well as an instrumental learning curve, and I look forward to sustaining a long an  prosperous relationship with this organization that has been a pivotal component in building the Sostevinobile wine program.

Stay tuned as I commence organizing CalAsia for January 2019.


Another of the many hats I wear on behalf of Sostevinobile has been the revival of the winery M&A practice in which I was occupied through most of the 1980s. While it has not proven the most lucrative of my current endeavors, it admittedly still fascinates me. And so I uncharacteristically awoke before 7:30 AM to join several of the industry’s most prominent practitioners at the North Bay Business Journals annual Impact Napa conference. These gatherings have always proved most informative, and following a field report from Clay Gregory, president and CEO of Visit Napa Valley, on last year’s fires’ impact on tourism, the audience was treated to an extraordinary glimpse into the philosophy of Christian Moueix, the legendary proprietor both Yountville’s highly acclaimed Dominus Estate and a portfolio of French domaines that includes Pomerol’s Château Pétrus.

It would not be overstatement to note that Moueix lives in a rarfied realm. Pétrus just sold a 20% stake in its business for ~$232 MM, making it the most valuable winery in the world. His support of Napa’s recent Proposition C—whose architects Dennis Groth and Andy Beckstoffer were also in attendance—also begs a certain privilege, as raising the threshold for new wineries to a 40-acre minimum would preclude all would-be viticultural entrepreneurs save for an extreme wealthy few. But Moueix’ for such austere measures as this or letting uprooted vineyards lie fallow for 4-5 years before replanting stems from conscientious environmental stewardship of his many properties and an unshakable belief in the need to protect delicate watersheds and aquifers here and in Bordeaux, as climate change continues to make water an endangered commodity. A man who spends three hours each morning in his vineyards and has never missed a communal dinner with his workers, his position and passion are ultimately laudable.

The final segment of this conference was essentially a primer on the spectrum of investment profiles throughout the wine industry. Panelists included Richard Mendelson, a Napa attorney and Merger specialist who earlier had interviewed Moueix, Carol Collison from Global Wine Partners, and Sean Maher of Aspect Consumer Partners. The latter two specialists have long been familiar to me through potential deals on which we have engaged, but it was a particular treat to see Sean bring along his father, Dick Maher, who had counseled me some 35 years ago.

Though this trio’s experience was long and deep, with successes I could only envy, their message ultimately restated what has long been obvious. Many of the wineries today, especially those that have not been annexed by corporate or industry behemoths, stand potentially. if not actively, ripe for acquisition—to wit, the sale of Stony Hill to Long Meadow Ranch but a few days before the conference. But credible, committed buyers remain a rare breed, as my Rolodex will attest. But, as is often the case, when one door closes, another opens.

And so funding for Sostevinobile may be coming from elsewhere, but not as far removed as one may think…

She came in through the bathroom window

Admittedly, Your West Coast Oenophile goes through prolonged bouts of not posting anything on Sostevinobile’s pages here (as well as on our website or on Facebook). It not that I’m not writing anything—I have many, many times sketched and researched and started to compose new posts, only to be sidetracked by my duties in the wine field and finding myself too exhausted to complete them. Such is fate.

Perhaps I should take a page from Paul McCartney, who famously forged together strings of unfinished songs and managed to get away with it because, well, he’s Paul McCartney. Of course, that only worked while he was a Beatle. Then he formed Wings…

Monterey Jazzed

It is not often that Your West Coast Oenophile finds himself retreating on a position taken here. Actually, Sostevinobile has never not held the wines of Monterey County in high regard, but, in the past, I have taken some issue with what I perceived as an over-reliance on conformity, particularly within the Santa Lucia Highlands. This AVA is not alone in producing a plethora of wines from its predominant vineyards—how many Napa labels produce a George III or To Kalon Cabernet? But, in the past, I have been hard-pressed to find an SLH Pinot Noir not heralding from Garys’ or Pisoni or Tondrē or Sobranes or Doctor’s, etc.

And so, it was most welcome to discover nearly all the wineries pouring at this month’s 26th Annual Monterey Winemakers’ Celebration focused on estate bottlings. Additionally, the array of varietals here encompassed far more than the preponderance of Pinot Noir and Chardonnay that I had anticipated. Among the most striking offerings I discovered were the 2013 Estate Bottled Mourvèdre from Shale Canyon, both the 2015 Syrah and 2015 Marsanne from Michaud, an alluring 2014 Carmel Valley Estate Syrah from Silvestri, and the 2014 Grenache from Scratch, which also poured one of the most focused Pinots of the afternoon, their 2013 Pinot Noir KW Ranch Vineyard. Both Testarossa and Hahn offered a captivating 2016 Pinot Noir, while the decidedly understated Blair Estate contrasted their excellent 2013 Pinot Noir Delfina’s Vineyard with an equally compelling 2013 Pinot Noir The Reserve from the same proprietary vineyard.

The Winemakers’ Celebration afforded me my first opportunity to explore a number of wineries lining Carmel-by-the-Sea’s cordoned-off 7th Street. Jackson Family Wines’ Carmel Ridge is probably best noted for its joint venture in producing Drew Barrymore’sBarrymore wines after her less-than-stellar vintages originating from Italy at the beginning of this decade. Now calling Monterey home, these wines included her 2017 Rosé Of Pinot Noir alongside Carmel Ridge’s 2015 East Bend Chardonnay and their 2014 First Row Pinot Noir. Another collaboration, Seabold Cellars had included the late Peter Figge at the helm;m his deft topuch was evident in their 2015 Monterey County Chardonnay and 2015 Monterey County Pinot Noir, as well as the newly released 2017 Riesling and 2017 Rosé.

An old pro with a new label, Ian Brand has folded his acclaimed Le P’tit Paysan and Marea labels into I. Brand & Family. Needless to say, I was equally impressed with a crisp 2017 Albariño Kristy Vineyards, the 2016 Jack’s Hill Chardonnay, his 2015 Grenache Brosseau Vineyard, and the 2017 Rosé, a predominantly Mourvèdre blend , with Grenache and Cinsault.

In a resurrection of a different sort, Big Sur Vineyards, which was lost to the 2016 wildfires, has arisen like the phoenix with its Carmel Valley facility. Owner Lenora Carey poured a generous selection of her vintages, starting with her 2015 Monterey County Chardonnnay, the 2016 Rosé vinted from Cinsault and Grenache, a robust 2013 Pinot Noir from the slopes of the Laureles Grade in Monterey, a 2015 Syrah, and her proprietary 2015 Big Sure Red Wine, a delightful mélange of Grenache, Syrah and Petite Sirah. All in all, it was good to have her back and running strong once again.

As it was so good to see Monterey evolve so nicely. I was first introduced to the region in the mid-1980s when Ernest Gallo flew over the 10,000 acres he had under contract here in a prop plane and announced “we’re not buying any of these grapes this year.” Following that scramble came the nadir of the Coastal labels for brands like BV and Robert Mondavi. Fortunately, the evolution of the Santa Lucia Highlands turned Monterey’s fortunes around, but with a terribly monolithic focus. The current expansion of both varietal selections and estate properties holds even greater promise for the Monterey AVA; I was more than jazzed I could partake in it.

From the other side of the tasting table

This is more of a plea than an admonishment from Sostevinobile. If you are pouring at a trade tasting, please do not tell Your West Coast Oenophile (or anyone else, for that matter) what score Robert Parker or Wine Spectator gave you. Nor its Double Gold from some competition here or Colorado or wherever.

 
This information is only valuable for incentivizing someone to try your wine. It’s already in my glass. Please let me assess it without preconception or prejudice. Your pronouncement will only skew my assessment, and not necessarily favorably.
 
The only exception: if your wine is one of the 22 selections that did NOT win a medal at the San Francisco Chronicle Competition. THAT is a wine I want to try!

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D. Marcation

For the past three years, Your West Coast Oenophile has roared into January, intent on starting out the New Year with reinvigorated resolve toward Sostevinobile, including diligent attention to this blog that has kept us vibrant in the public eye for several years running. And the, like clockwork, BOOM! I inexplicably get waylaid by an opportunistic infection that sets me back for weeks. And so 2018 found me as the unanticipated guest at Lompoc Valley Medical Center. a community-funded facility adjacent to Lompoc’s understated Wine Ghettto, the home of such esteemed labels as Palmina, Flying Goat Cellars, Holus Bolus, Moretti, Montemar, and Domaine de la Côte.

Being confined with Draconian dietary restrictions, while gazing out my window at this cornucopia of elite vinification, felt much like the classic Far Side panel. Worse, the food I was permitted—does anyone under 40 even know what Salisbury Steak is?— came from a chef whose culinary tutelage apparently took place at Swanson Frozen Foods, circa 1962. Was this some form of divine retribution for my attempts launch Château Lompoc (The Wine Served Behind the Finest Bars in America) oh-so-long ago? Suffice it to say that the inmates at Club Fed were dining in luxury compared to my daily allotment.

But truly I am grateful for the exacting medical treatment and therapy that allowed me to stroll out on my own power, intact with ten toes, and able to complete my recovery back in San Francisco, two belt notches slimmer for the wear & tear. And while I have finally reached the point where I feel am physically past all the residual effects of this setback, the backlog of work it has created is just beginning to clear.

Obviously, this blog has endured great neglect, though not for lack of effort. Many times over the past several months, I took out my tasting notes, sat down before my MacBook Plus, opened WordPress, and started a new post, only to be overcome with fatigue—or worse, a realization that what I had intended to write had missed its window for relevance.

Which is not to say that my attendance at the Los Carneros Pinot Noir Tasting ZinEx, Garagiste Southern Exposure (Solvang), First Taste Yountville, Coombsville Vintners & Growers, Auberge du Soleil’s Friends & Neighbors, Women Winemakers, 750 Winemaker Studio Tasting, Atelier Melka, Spring Mountain, the Wineries of Wheeler Farms, Première Begins at Oakville, San Francisco Vintners Market, Taste of Mendocino, the amazing California lineup at Slow Wine, A16’s Festà della Donna, and the Santa Cruz Mountain Winegrowers’ April Passport was mere an exercise in imbibition. Even though I may attend many of these events through my media credentials, my purpose has always been multifold, Besides the observations I sporadically record in this blog, I have always been methodically building the most extensive database of West Coast wines in order to create an inventory of unparalleled breadth and quality for Sostevinobile; towards that end, I have managed, even with my medical hurdles, to record a dozen or so uncharted varietals and close to two hundred new wine labels already this year.

Secondly, over the past few years, I have used forays and explorations to create new wine events, and I am pleased to announce that this summer I will be producing CalAsia 2018, the first comprehensive tasting of Asian American/Asian-owned wineries in California. Furthermore, my partners in this undertaking and I are establishing a new venue for professional and public wine tastings throughout the year, and hope shortly to announce a second major tasting event—one that will be familiar to most readers here—also this August.

And if that weren’t enough, I am now in the process having having a brick & mortar space in San Francisco procured for Sostevinobile. This expansive edifice stands at over 2½ times the square footage I had targeted for my wine bar/restaurant/retail store and remarkably contains an entire floor that has already been extravagantly developed. This, in turn, allows me also to launch a members-only wine club within the facility, with lounge space, meeting rooms, private dining, a Reserve List wine bar, individual storage lockers, and a personal concierge for wine purchases, tours, and other amenities.

Little wonder I have had little time left to write. But as these developments come to fruition, the keys on my keyboard will be flying…

Napa’s future is still quite rosy

The last few embers may now have stopped glowing, the smoke has cleared, and the recovery has begun.No doubt the Wine Country will rise from the ashes, but just as important is knowing that it will endure long after the recent tragedy.

The exciting winemakers of Next Generation winemakers are poised to continue the great tradition of Napa wine well into the 21st Century. Come meet and greet these young enthusiasgs this Sunday at San Francisco’s Presidio Golf Club from 2-5pm. Participating wineries include:

•Baldacci Winery
Robert Biale Winery
Broman Cellars
Ceja Vineyards
Napa Wine
Kenefick Cellars
Monticello Vineyards
Patland Estates Vineyard
Rock Wall Wine Company
Sciandri Family Vineyard
Sherwin Family Vineyard
Trinitas Cellars
Yates Family Vineyard

Tickets information is available here.

 

After the Fire is Gone

Steely Dan labeled it best as Pretzel Logic. Longtime readers of this blog will remember the Ginkgo Girl from my earliest posts and are likely to realize I have not filled the void in my life since we split up several years ago. To a large extent, Your West Coast Oenophile has had to make do on a subsistence level while raising funds for Sostevinobile—not exactly something that enhances one’s marketability on the romantic front—so with my recent rise from the threadbare level of impecuniosity, I have concomitantly become more self-assured in my social forays. But alas, the hopes I had affixed to an exceedingly charming woman I met at a SoCap gathering were promptly dashed with “I am happily married” in our ensuing conversation.

Like many others, I find myself taking solace not just in wine but in music as well, at such moments of deep disappointment, and so I tracked down the ever-so-appropriate video of Midnight Confessions by The Grass Roots. YouTube usually generates a list of interrelated videos in its right side column whenever you visit their site. I suppose there is a thematic link to Linda Ronstadt’s Long, Long Time—after all, who has better vocalized unrequited love?—even if, musically, these two acts could not be more incongruous. In turn, I subsequently indulged in a reprise of her great hits from the 1970s to distract myself from the hazardous air quality that had sequestered me in my San Francisco flat for the better part of a week.

Christopher Loudon of Jazz Times wrote in 2004 that Ronstadt is “blessed with arguably the most sterling set of pipes of her generation.“ I certainly won’t contend with the overall sentiment of this encomium, but just as wine connoisseurs will favor the 2012 Ghost Horse Spectre over Screaming Eagle, true music aficionados know that Tracy Nelson has no peer. The former lead singer of Mother Earth has only achieved minor commercial success over the years, save for her now-obscure duet with Willie Nelson and theme for this post: After the Fire is Gone.

The recent conflagrations in the wine country have exacted a toll on the California wine industry that will take months to comprehend fully. Somewhere between the sensationalist headlines of the national media and the laudable optimism of the growers and vintners there lies a sobering reality no one has yet to comprehend fully. And among the myriad efforts to aid the stricken communities, it has been particularly laudable to see and participate in the events sponsored by CA Wine Strong, a collective effort among numerous wine trade associations across the state. In my usual overambitious manner, Sostevinobile is exploring sponsoring its own wine benefit in the ensuing months, but I will decline to expound further until it is a certainty.

In the meantime, I hesitate to note that the aftermath of this cataclysm does leave open a long overdue window for the many diverse viticultural districts across the state and throughout the West Coast to attract attention to their wondrous wines. This should not be seen as opportunistic—wide appreciation for the panoply of wines produced here can only help invigorate the world’s perception of our entire region once Napa and Sonoma have fully rebounded.

Many other industry veterans have noted that emergent Cabernet strongholds like Paso Robles, the Columbia Valley, and Washington’s Red Valley are now likely to come into prominence. Wineries nearby in AVAs like Monterey, the Livermore Valley, and the Santa Cruz Mountains have long had strong local followings, and will certainly now look to expand the scope of their reputation. But it is my hope that the many unheralded regions will now also be given their due.

Even I have had my share of serendipitous moments of late, discovering a wealth of wineries in AVAs like Inwood Valley and Clarksburg, where an understated Scribner Bend amazed with its 2013 Black Hat Tempranillo. And spurred by Mike McCay’s tireless efforts to tireless efforts to define and refine Zinfandel vinification as the signature expression of the AVA, rising stars like Michael Klouda, whose spectacular 2015 Carignane Lodi Appellation has rightfully been called “a phenomenal expression of this underappreciated varietal,” are reinventing Lodi as a must-see destination.

After combing through my copious tasting notes for 2017, I still feel the most impressive wine I have sampled thus far has been the 2015 R Blockhouse Vineyard Dolcetto from Jeff Runquist. This superb, exquisitely balanced wine embodied all of the glory that a superior Dolcetto can reach. Admittedly, these grapes were sourced from Yountville, but the overall craft of this winemaker, who blends grapes from Amador County, El Dorado County, Paso Robles, Clarksburg, Lodi, Stanislaus County, San Joaquin County, and River Junction as well, reaffirms why this winery is one of the true beacons of the Amador AVA . Acrosss Shenandoah Road, the inveterate Vino Noceto produces some of California’s purest expressions of Sangiovese, in particular the 2014 Dos Oakies Sangiovese, which I sampled during a delightful 3-hour tour and tasting with owners Jim and Suzy Gullett. Their plantings and vinification of Sangiovese Grosso clones sourced from Montalcino are a testament not only to the Shenandoah Valley sub-AVA but to the incredible bounty of varietals produced throughout California.

As noted in previous posts, Vino Noceto has a kindred spirit in the Los Olivos AVA, Jamie and Julie Kellner’s esteemed Cent’Anni, whose authentic recreation of Chianti employs their meticulous plantings of Montepulciano, Sangiovese Clone 3, Sangiovese Clone 6, Sangiovese Clone 23, Sangiovese Rodino Clone, Colorino, and Caniaolo. Yet while Santa Barbara County may contain Southern California’s most noted winery cluster, numerous other as-yet unheralded enclaves are starting to clamor for attention.

Among these are the Ramona Valley in San Diego, both Malibu-Newton Canyon and Malibu Coast (including parts of Ventura County) in Los Angeles County, Cucamonga Valley, which straddles both Riverside and San Bernadino counties, and Sierra Pelona Valley near Santa Clarita. Several of these areas focus heavily on the Italian varietals Sostevinobile so favors, as does the Temecula Valley, the most prominent wine region of Riverside County.

I have only visited this AVA once before, but have known its warm climate to be well-suited for grapes like Nero d’Avola and others thermophilic varietals that predominate the Italian south. But Temecula was ravaged by Pierce’s Disease at the beginning of this millennium, which obliterated over 90% of its vines. Despite replanting, the region has been handicapped by this event, and, in truth, I, too, held an enormous skepticism about its quality and viability. That is, until I was introduced to one of its oldest and most resilient wineries, Baily Winery. Initially, as a courtesy, I had invited owner Phil Baily to participate in the Dartmouth & Its Winemakers tasting I produced this past spring, expecting he might pour a white wine and his Sangiovese, as representative of the region. Rather, Phil not only flew up to Menlo Park the night before the event but graced us with a 3-year vertical of his signature estate blend—I have savored the 2013 Meritage many times since—Cabernet Sauvignon invused with Cabernet Franc, Merlot, and Malbec, all grown at his Berenda Vineyard. All three vintages could easily have fetched twice the price tag of $65, had they been cultivated in Napa or Alexander Valley. But perhaps the ultimate barometer of Temecula’s status and quality is that numerous of its wineries are now the target of Chinese investment!

Like most, I grieve for the losses friends and colleagues throughout the North Coast have endured this fall. And I have little doubt most, if not all, will prevail despite this incalculable devastation and return in time to their former prominence, steeled with resolve and renewed fervor. I, too, will continue efforts to aid them in ways at which I am most adept, while employing Sostevinobile’s various resources to promote other West Coast wine regions during this period of rebound and transition. After all, the perceoption of a robust and pervasive wine industry throughout our Pacific region can only be beneficial to all.

In praise of Silicon Valley

My readers know that Your West Coast Oenophile holds very strictly to a core sense of æsthetics and propriety. If not, Sostevinobile might well land up a paltry rendition of TGIFridays. Or worse.This resolve explains why I have not owned or operated any of the execrable software Microsoft publishes since 1989. Or why, apart from the pressing needs of a turgid bladder, I have not set foot in a McDonald’s since 1975.

It isn’t simply an abhorrence of their culinary atrocities that propels me to eschew the Golden Arches. In my view, McDonald’s embodies everything that is wrong with America, and as we slough through this modern era with its fast food-fueled Presidency, it only grows truer.

In a similar vein, of course, I have long held an unabated disdain for the perceived cultural abyss that demarcates the technological expanse to the south of San Francisco. Even now, as a newly-minted member of the California National Party, my arguments championing independence for our nation-state, are based not only on our economic prowess but the distinct identity of the Golden State (not withstanding Sostevinobile’s focus on wines from the West Coast, which reflects my contention that the expanse from British Columbia to Baja is an indivisible continuum of California’s viticultural sway), yet I have remained remarkably loath to embrace 408-land as an inextricable part of our landscape.

In truth, I am far from unwavering in asserting my belief in the supremacy of Californian culture. After all, we still cling atavistically to the barbarism of the death penalty. Our contributions (Herbert Hoover, Richard Nixon, Ronald Reagan) to the confines of 1600 Pennsylvania Avenue hardly represent the zenith of Presidential politics, and unfortunately California deserves full credit that most unholy of institutions: the No Host Bar. Nonetheless, I am discovering aspects of Silicon Valley that actually warrant my admiration.

Many times here, I have extolled the viticultural virtues of wineries like Ridge, Kathryn Kennedy, David Bruce, Michael Martella, Rhys, Bonnie Doon, Big Basin, and Thomas Fogarty, to name but a few. Indeed, the non-technologically focused west side of Santa Clara County, as it melds into Santa Cruz, retains much of the agrarian charm and rural beauty that defined Silicon Valley before computer technologies dominated the region. And even as the valley strives to encroach upon San Francisco—sorry, Anjou Ahlborn Kay, but we will never become its adjunct—the west side of I-280 remains a pristine preserve, with its reservoirs and preserves. Earlier this summer, I returned to privately-held Runnymede Sculpture Farm in Woodside for the 3rd annual holding of  Silicon Valley Wine Auction This estate, of course, is a dazzling testament to what one can achieve with a billion dollar inheritance, featuring dozens of outdoor works from Andy Goldsworthy, David Kraisler, Raul Baeza, Brian Wheeler, Sam Perry, Mark di Suvero, Keith Haring, Robert Arneson, and many others.

The event brings together a dazzling array of wineries from the Santa Cruz Mountains AVA and does as much to promote the quality of these wines to a well-heeled crowd that may or may not realize the abundance that can be found in their own backyard as it endows the Silicon Valley Educational Foundation, the beneficiary of this extravaganza. The combination of wine, superb catering, world-class art, and a stunning rural backdrop cast Silicon Valley in a whole new light, a radical departure from the concrete box architecture, sterile corporate campuses, and monolithic culture that comprises the vast stretch of cutting-edge technology from Sunnyclara and Santavale to Cupertoga and Saravale. As I joked with one of the promoters, the one utterance that was never heard throughout the weekend was “I miss Levi’s Stadium, the soulless rectangular edifice, designed with all the precision and allure of a circuit board, that housed the first two years of this auction.

I had tried to secure Runnymede for the wine tasting I produced this past April, an assemblage of 30 wineries from around the state owned or operated by alumni of Dartmouth College, the venerable institute where I had obtained my degree in Classical Languages and in Creative Writing. Other venues we considered bordered on the ludicrous—Rosewood Hotel wanted $40 corkage for each bottle poured at the event on top of their rental fee. After a considerable search that extend as far north as San Mateo, we finally settled on the Quadrus Conference Center, across from the Stanford golf course. Virtually seven years to the date, the Bay Area’s inaugural Paso Robles Wine Country Grand Tasting, took place at this understated venue nestled amid the leading venture capital firms. I not only attended but chronicled the event in a lengthy post here, and while I retained fond recollections of the wines, as well as an in-depth conversation with Tablas Creeks Tommy Oldre after the tasting concluded, I somehow had managed to blank out any memory of the venue until I inadvertently perused my notes from 2010 a few hours before heading down to Menlo Park. N’importa, with perfect weather throughout the afternoon, Quadrus proved an enormously memorable venue, with breathtaking vistas spanning the southern tip of the San Francisco Bay and the Cargill salt ponds, the entire span of the Dumbarton Bridge, and, off in the distance, Mt. Diablo’s majestic peak. A more soothing and splendid backdrop could not be found.

I suppose it would have been utterly splendid to depart the Sand Hill Road complex offer sheet for Sostevinobile in hand, but alas, with the regrettably tenuous attendance meant this was not in the cards. Still, not long thereafter, I attended an innovative convergence of the Silicon Valley financeers and pioneers in the emergent agricultural realm. One World Training & Investments produced an unprecedented gathering entitled HACKING FOOD: Silicon Valley’s Sustainable Food Festival at BootUp, an unheralded incubator in Menlo Park. This was not a typical foray into Agtech investment, which currently seems is dominated by speculators in the new Gold Rush: legal cannabis. Rather, this conference focused on entrepreneurial opportunities in sustainable food production, along with new efficiencies in distribution and other attendant technologies.

Here was a side of Silicon Valley rarely seen: investors focused not on the Next Big Thing nor a 20X return on investment IPO, but innovations designed to further access to nutrition and promote the health of the planet. Tangible good, instead of technological progress for progress’ sake. It was the kind of commitment that made even this Silicon Valley skeptic take pause.

$ostevinobile?

In strategizing the anticipated launch of Sostevinobile, Your West Coast Oenophile has striven to attend to even the most excruciatingly fine detail of our operations. Some may find this assiduousness fanatical, but it would be folly to have labored so assiduously for almost nine years, only to be undone by trivial oversight.

Amid the current economic boon, other ventures may chose to flout the ongoing need for diligent adherence to critical matters like sustainability; the cavalier generation of waste from the wanton packaging of home meal delivery services and other modern conveniences—demonstrating that being organic can nonetheless still be unsustainable—never ceases to astound me. Similarly, I find myself galled by the way some establishments will gouge their clientele. Sure, it costs an insane amount of money to live here in San Francisco. A recent study calculated that a person need earn $110,357 to live comfortably here, so it follows that prices for everything must ultimately be as exhorbitant. A restaurateur, who may be paying $6/sq.ft. in rent, needs to charge $25 for his basic entrées just to stay afloat.

And so, with the affluence of the Dotcom 2.0 era, we’ve become inured to the $4.50 slice of toast, the $10 shot, and the $12 cocktail. Still, one establishment recently charged me $2 extra for a splash of ginger ale in my bourbon. Another had the gall to add $4 to the price of their premium vodka for the whisper of vermouth that made it a martini.

$4 for roughly ¼ oz. of Dolin Dry? Let’s do the math. A 750-ml bottle, which equates to 25.36 oz, costs around $15 in a store. Which means the wholesale price is $10. Considering the bar is squeezing out more than 100 pours, that equates to 10¢ worth of vermouth. In other words, a 3900% markup!

I am well aware that the most wine bars command enormous markups as well—to the extent that it almost makes more sense to stay at home and enjoy an entire bottle for the price of a single. This certainly holds true in place where the wine selection could just as easily be plucked from the shelves of BevMo as curated by their would-be sommelier. But Sostevinobile is intent on offering our clientele not simply the broadest selection of wines but comparable value in what we serve. My program is predicated on the individual relationships I have cultivated among the 4,300+ labels I have so far vetted. These relationships are intended to enable me to showcase the best wines from the West Coast at a fair price for both the wineries and our clientele.

The pricing structure for Sostevinobile may well turn out to be less than what other would deem economically sustainable in this market. If so, I will likely be compelled to veer from my weill-honed business plan. Perish the thought! I might be forced to ramp up marketing efforts and drive in more business!

Interlude

Your West Coast Oenophile tried to post this response to a blog entry from The Wine Curmudgeon, but his Comments form isn’t working (or isn’t compatible with Safari). Oh well, it probably belongs on Sostevinobile anyway.

I started my wine career in 1982, when, for the most part, major wineries were focused on 1.5 L bottlings and conformed to a fairly uniform lineup. Bob White and Bob Red were respectable wines coming out of Woodbridge, Glen Ellen was damn good for its price, and even a place like Château St. Jean offered a $7 Vin Blanc that comprised 50% of its produce. Of course, there was also Gallo Hearty Burgundy, Carlo Rossi, Cribari, Taylor California, and dozens of 51% varietal, 49% Tokay/Thomson Seedless blends.

35 years later, the quality and sophistication of California wine, along with the specificity of its vineyards, varietal plantings and clone selections are inarguably æons beyond what they used to be. What constitutes an ultrapremium wine today is a far cry from what was considered ultrapremium back then.

You would have thought that these advances at the top of the wine pyramid would have have coattail effects on the lowest strata, but just the opposite. Sorry, Fred Franzia, but cheap wine today is incrementally far worse than the cheap wine of a generation ago. Far, far worse…